ON THE STRIP
LAS VEGAS, NEVADA | Las Vegas Boulevard
SERVICES: Video Production
OVERVIEW
StudioNow brought hake on to produce video content for BGRE, formerly Brookfield Properties, featuring two of its premier Las Vegas destinations: Grand Canal Shoppes at The Venetian Resort Las Vegas and Fashion Show Las Vegas.
OUR ROLE
Across two shoots, we captured the shopping, dining and entertainment experiences at both properties, creating a versatile library of lifestyle content for use across multiple platforms.
THE APPROACH
Filming on location along Las Vegas Boulevard meant working within two large, active retail environments while capturing a wide range of brands, restaurants and experiences.
We built each shoot around the visitor experience, following our cast through the properties and creating a mix of lifestyle, retail, dining and destination footage.
THE OUTCOME
The finished work was distributed through paid advertising, in-room programming at The Venetian Resort Las Vegas and the resort's large-scale LED display.
The content was used to cross-promote Grand Canal Shoppes and Fashion Show Las Vegas, extending the reach and usefulness of the campaign.
WHAT IT SHOWS
As a trusted production partner, we create content designed to work across the full media ecosystem, from digital advertising and hotel room screens to some of the most visible displays on the Las Vegas Strip.
OTHER PROJECTS
LIE DETECTOR
ST. MARY PARTNERSHIP
