FRESHBOOKS- SMALL IS A BIG DEAL

OUR ROLE

hake provided on-location video production and post-production for the campaign. We filmed the story of Jules Webb, a web designer, and carried that story through post, while also handling post-production for an additional film in the series.

Our job was to work within the larger campaign while making each story feel personal, grounded and true to the person at the center of it.

THE APPROACH

For Jules’ story, production took us to Kingman to meet our subject where she lives and works.

Rather than separating the story from its surroundings, we leaned into them, capturing the everyday details behind the business. The result feels less like an advertisement about small business and more like a portrait of someone who built one.

In post, that same approach carried through, keeping the storytelling human and letting the personality and experience of each business owner lead.  

THE OUTCOME

The finished films became part of FreshBooks’ larger Small Is a Big Deal brand campaign, celebrating real solopreneurs and small business owners across the country.

The campaign was built to live across digital, social and out-of-home placements, giving these individual stories a national platform while keeping the focus on the people behind the businesses.

WHAT IT SHOWS

Good stories are rooted in real people and real places. We build the production around what makes that place and person distinct.