COLDIE LAUNCH
SOUTHERN CALIFORNIA | Lake Arrowhead
SERVICES: Video Production, Photography, Social Media
OVERVIEW
Lake Arrowhead Brewing Co. celebrated its five-year anniversary with the launch of Coldie—a limited-edition brew made for summer in the mountains. hake partnered with the brewery to capture the moment through a fun social video that honored both the milestone and the community that made it possible.
THE SUMMER OF ‘COLDIE’ IS HERE.
OUR ROLE
hake led creative production for the Coldie launch video and photography, creating social-first assets that felt celebratory and authentic to Lake Arrowhead.
THE APPROACH
Shot on location at the brewery and the lake, the video leans into a laid-back, documentary-style—capturing the energy of the tasting room, the people behind Lake Arrowhead Brewing Co., and the local community who has supported them since the beginning.
Through walks on the shore to boat rides on Lake Arrowhead, the crisp essence of ‘Coldie’ is captured on film for all to enjoy. We focused on the sensory details that define summer in the mountains: warm sunshine, cool lake water, and cracking open the brewery’s first ever 12oz.
THE OUTCOME
The Coldie launch video helped mark a major anniversary moment while generating excitement around a limited-edition release. The assets were built to live across social platforms—inviting the community to celebrate and step into the feeling of “the summer of Coldie.”
WHAT IT SHOWS
Social-first, place-driven storytelling can turn a product launch into an authentic shared community moment.
